Why we went to a rave before work – and other outside the box wellbeing ideas.

If you haven’t heard of the rise of the ‘conscious clubbing’ culture, it’s time to get your head around the idea of sober, early morning raves. Yes you heard us, these morning parties, coined as the ‘healthy way to enjoy a party without drugs or alcohol’ have been taking off in recent years. Morning Gloryville are just one team hosting early morning raves across London to wake you up before work – and when they came to our neck of the woods to celebrate their 4th Birthday we couldn’t resist.

While most of us were struggling to get out of bed last Thursday, a couple of members from the Jump team joined over 1,000 other party goers at the Morning Gloryville birthday bash on a rooftop beach in Brixton. We arrived at 7am and were perked up with glitter, coffee, healthy shakes and Rawsome vegan snacks. As we made our way onto the dance floor (in this case a sandy beach) we found yoga classes, massage angels and a welcome team offering hugs. The party attracted people of all ages in their beach themed party gear, with some as young as toddlers getting on stage to enjoy a guest performance from none other than Fat Boy Slim.

So what are the benefits? Early morning parties do wonders for your personal wellbeing, which is all about how happy and healthy you feel, by getting you to dance and enjoy yourself in in a playful and fun environment far detached from your day to day. Partying sober, also known as ‘detox dancing’, encourages a shift away from alcohol-fuelled evening fun. Getting up early and heading to a rave certainly challenged my daily routine, boosted my mood and woke me up for the day. We can see why conscious clubbing has such a big following – and will definitely be attending next time. 

At Jump we know how important it is to promote personal wellbeing among your employees to create a happy and sustainable working environment. We’re experts in changing behaviour towards health and wellbeing using our incentive schemes, web platforms and communications campaigns, which is why Universities and companies across the UK are working with us to engage their staff.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.