The world’s most successful companies treat people differently

Only 30% of employees are engaged in their jobs, which means the other 70% of our workforce are getting paid to eat, sleep, work, repeat. Finding a way to address this vast amount of people who are sleep-walking through their jobs is the task of Glen Elliot, in his new book: Build it – the Rebel Playbook for Employee Engagement.

 The book made its debut on the 23rd February and is already an Amazon bestseller, with endorsements from New York Times bestselling author Daniel H Pink, Netflix former Chief Talent Officer Patty McCord and CEO and bestselling author Margaret Heffernan. So what makes the book so special? 

Build it emphasises the importance of employee wellbeing, and it presents a compelling business case for having a happier workforce. Over 10 years of research by Elliot and co-author Deborah Corey shows how companies with the best cultures generate stock market returns of twice the general market, whilst enjoying half the employee turnover of their peers. 

Through 60 different case studies from organisations across several different industries, Build it shows how staff who are motivated and engaged are more innovative, deliver better customer service and outperform competitors by a long way. 

So how do you actually start trying to engage your employees? For those looking to take action within their organisation, Build it present a clear model and step-by-step process to make impactful, sustainable changes. The book follows Elliot’s Engagement Bridge™model, which highlights 10 key areas companies need to re-examine in order to build a highly engaged company culture. 

At Jump, we are specialists in providing employee engagement programmes to companies, universities and local councils. Like Elliot, we advocate for employee engagement through use of the carrot and not the stick approach. Our innovative online platform and app uses gamification and rewards to motivate employees to make wellbeing and environmentally sustainable behaviour changes.

For more information and to request a case study visit or email  

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.