Launch of behaviour change programme at the University of Bristol encouraging employees to be the change.

This summer we launched our latest employee engagement programme, known as ‘Be The Change’, to employees at the University of Bristol.

Bristol is well known for its dedication to being an environmentally friendly city and in 2015 was awarded European Green Capital status. It is exciting to see the education sector demonstrate the same commitment to sustainability, as the University of Bristol has already made impressive steps to minimise its environmental impact.    

Through the provision of the ‘Be the Change’ programme via our specialist online platform and web app we’re helping the University continue to achieve improvements to sustainability. The aim is to encourage employees to take part in activities which tackle plastics, reduce carbon use and boost wellbeing both at home and at work. To incentivise these actions, members are awarded ‘Green Points’ for every positive step they take. The members receiving the highest number of ‘Green Points’ are eligible to win vouchers for local and national retailers and donations for their favourite charities. This gamification creates ongoing momentum in environmentally friendly behaviours, embedding sustainability and wellbeing at the core of University culture. 

‘Be the Change’ launched as a pilot to test the appetite for behaviour change among colleagues, and just over a month from launch we’ve already seen 530 members sign up and over 7,000 sustainable actions reported. The University of Bristol is the 8th UK University to launch the programme, joining Reading University, Bournemouth University, the University of Strathclyde, Chichester University, Swansea University, Anglia Ruskin University and the University of Winchester. Following the success of our other University programmes we have high hope for the future of the Be The Change! 

For some further information on the success of our behaviour change programmes, please get in touch at

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.