How to run a successful engagement campaign

Planning an engagement campaign

Getting people to change their behaviour can be a tricky task. Doubly so when you’re challenging an established pattern like someone’s daily commute, their diet or the things they buy. So, here’s our round up of top tips to make your engagement campaign a successful one.

Communicate the ‘why’

This is often a step that gets missed out when planning an environmental engagement campaign. Before asking your audience to carry out an action, explain your reasons for asking. Firstly, set out why change needs to happen, then what you’re hoping to achieve and finally, how you’re going to measure it.

Provide feedback and reinforcement

A key part of your engagement campaign should be communicating with your participants. Feeding back your campaign’s key milestones, achievements and learning means participants see the impact of their actions – and this is a powerful motivator.

Translating these actions into relatable metrics makes them even more powerful. For example, instead of just reporting back miles cycled, why not convert this into journeys between Manchester and London too? Instead of just reporting kg of CO2 avoided, provide this in terms of the number of days the average UK home could be powered for. By providing these tangible measures participants can make decisions on which actions they should take to have the biggest impact.

Utilise peer power

Empower your people to spread the word amongst their colleagues and you’ll often achieve great things. Make ‘green champions’ out of your keenest supporters and provide them with the tools to engage their colleagues. Many of our clients choose to utilise our nifty Refer a Friend tool where participants receive points for getting their peers involved. This is hugely successful – an average of 25% of participants are brought into the campaigns this way!

Make your engagement campaign fun!

Lastly – and definitely not leastly – is making your campaign fun! Our programmes use gamification elements like leaderboards, prizes and awards to keep things competitive, positive and rewarding. Provide achievable targets and milestones and celebrate when they’ve been achieved – you’ve earned it.

A successful campaign brings all of these elements together to create something that your audience enjoys interacting with, and that’s what we aim to achieve with ours. We’ve already seen huge success with organisations in the UK and abroad with clients ranging from multinational corporations to start ups; Russell Group Universities to some of the smallest in the UK!

Learn more about what we do and how we can help you achieve your goals.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.

 

Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work. 

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