Guest Blog: Universities and Behaviour Change

Our October guest blog has been written by Anika Kovalická, exploring why universities are central to creating lasting behaviour change. She is a Nottingham Trent University student studying Global Studies and International Relations.

Universities and Behaviour Change

Attending the School Strike for Climate protests raised a question – “why, suddenly are all these kids are out there in the streets, shouting?” I was asked this question multiple times by older generations in my family and the only response I could give them was, “we are fighting for our future, what else can we do?”

Governments are suddenly starting to listen to science; media are representing climate change as the crisis that it is; people are starting to educate themselves about the behavior changes required – and it’s about time.

Education and Climate

Our individual willingness and efforts won’t do much if they are not supported by the places where we spend the most time – our schools and universities.  I’m passionate about environment, sustainability and raising behavior change awareness about climate crisis. That’s one of the reasons why I’m proud to be a student of Nottingham Trent University, one of the most sustainable universities in the world.

I applaud the whole idea of Green Rewards at NTU. It’s a great way to motivate more people to try living more ecologically and contribute to the normalisation of a sustainable life.

Lasting Behavior Change

I think that lasting behavior change is exactly what we need. Not only should our homes be green and sustainable environments, but our schools and workplaces too. We need to normalise the idea of recycling and refusing single use plastics, so that by the time us young people go into the ‘real world’, we are used to living that way. Universities are great places to start this process.

Green Rewards at NTU

This is the first year that Green Rewards has been available to both NTU staff and students. Since its launch, their bespoke programme has inspired 23,000 positive actions for sustainability and wellbeing. Read the full Edie article to find out more about how they achieved this. NTU is hoping to build on its position as one of the ‘greenest’ universities in the UK after coming 3rd in the highly regarded People & Planet University Green League.

Learn More

To find out more about how Jump engages staff and students across the higher education sector, take a look at our case studies and request a demo.

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