Guest Blog: Universities and Behaviour Change

Nottingham Trent University

Our October guest blog has been written by Anika Kovalická, exploring why universities are central to creating lasting behaviour change. She is a Nottingham Trent University student studying Global Studies and International Relations.

Universities and Behaviour Change

Attending the School Strike for Climate protests raised a question – “why, suddenly are all these kids are out there in the streets, shouting?” I was asked this question multiple times by older generations in my family and the only response I could give them was, “we are fighting for our future, what else can we do?”

Governments are suddenly starting to listen to science; media are representing climate change as the crisis that it is; people are starting to educate themselves about the behavior changes required – and it’s about time.

Education and Climate

Our individual willingness and efforts won’t do much if they are not supported by the places where we spend the most time – our schools and universities.  I’m passionate about environment, sustainability and raising behavior change awareness about climate crisis. That’s one of the reasons why I’m proud to be a student of Nottingham Trent University, one of the most sustainable universities in the world.

I applaud the whole idea of Green Rewards at NTU. It’s a great way to motivate more people to try living more ecologically and contribute to the normalisation of a sustainable life.

Lasting Behavior Change

I think that lasting behavior change is exactly what we need. Not only should our homes be green and sustainable environments, but our schools and workplaces too. We need to normalise the idea of recycling and refusing single use plastics, so that by the time us young people go into the ‘real world’, we are used to living that way. Universities are great places to start this process.

There’s long way to go and many years until everybody understands that they need to act now. Climate crisis is the most important issue that needs to be dealt with and places like Nottingham and NTU make me feel more hopeful about the future.

Anika Kovalická, Nottingham Trent University Student 


Green Rewards at NTU

This is the first year that Green Rewards has been available to both NTU staff and students. Since its launch, their bespoke programme has inspired 23,000 positive actions for sustainability and wellbeing. Read the full Edie article to find out more about how they achieved this. NTU is hoping to build on its position as one of the ‘greenest’ universities in the UK after coming 3rd in the highly regarded People & Planet University Green League.

Learn More

To find out more about how Jump engages staff and students across the higher education sector, take a look at our case studies and request a demo.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.