Guest blog by Christopher Wilson – Energy Manager at Servest

Reduce, Reuse, Recycle – The Jump way

The Jump Insight Seminar, held in London last week, was convened by Graham Simmonds, managing director of Jump, who welcomed everyone with a short excerpt from the 1967 film, The Graduate, which includes the line, “Ben, I want to say one word to you. Just one word: Plastics”. The often-debated true meaning of the line aside, Graham hoped “Plastics” would be a catalyst for further discussion for everyone in the sector to think about sustainability.

“Jump is delighted to be working closely with Servest.  Our engagement programme helps clients save energy, reduce single use plastic, boost wellbeing and much more, and there’s a great fit with Servest in its role as a leading FM provider that sees the importance of technology, innovation and colleague engagement.  In recent years much of the focus in the FM industry has been on kit and infrastructure, and by working with Servest we see a great opportunity to develop the people side of FM and help clients like Scottish Courts save money and achieve other ‘soft’ benefits such as higher colleague motivation and stronger team building.” says Graham Simmonds, Managing Director at Jump. 

The first panel, chaired by Amanda Carpenter from the Legal Sustainability Alliance, focused on “Building the business case for engagement” and highlighted the challenges that face teams developing and implementing sustainability and wellbeing programmes, chief among which seem to be communication and engagement. Amanda introduced Špela Rapoša and Amy Ritchie, representing the sustainability and environmental management team from the University of Strathclyde who work across a range of green areas including sustainable transport to biodiversity, on to engagement programmes such as Jump as well as voluntary projects. Having run their engagement programmes for the past five years from Glasgow University’s city centre campus, their overall goal is to engage personnel in actively reducing the university’s carbon footprint and push the overall sustainability goal throughout the institution. 

Špela Rapoša and Amy Ritchie from the University of Strathclyde outlined the challenges that Jump tackled, including staff time not being enough to truly engage, and existing programmes being boring and prescriptive. Jump is more dynamic and allows for flexible involvement by facilitating engagement in many ways with a main objective to encourage behaviour change toward sustainable habits. To date, the programme has seen an engagement rate of 44 per cent across 17 teams and shows huge potential to network across faculties too, building relationships across departments and facilities.

The next speaker was Stephen Didsbury, head of waste and public protection at Bexley, a flagship London borough for recycling for the last 13 years, who focused on the importance of engaging residents in positive behaviours. The London Green Points scheme, which encourages residents to recycle and reduces waste, rewards them for the recycling they do by offering incentives, also makes use of a leader board. Financial savings are sustainable as a unitary authority, Bexley saves £102 for every tonne of waste not sent for disposal and the scheme has resulted in an 11 per cent reduction in residual waste in Thamesmead East, one of London’s most difficult to reach boroughs. Concluding with a Q&A session at the end of the first half, a clear takeaway point was that rewards schemes are great for motivating engagement.

The second half of the seminar was kicked off by Henry Majed, director of partnerships at the Innovation Gateway. Opening by stating: “people are all too quick to say, ‘we’re completely different!’ but struggle to actually share how they are different to others. Not knowing what you don’t know appears to be all too common practice.

First up was Michael Lynch, engagement lead for workplace sustainability at RBS. Using Jump as a pilot with 2,000 colleagues in 52 various locations, in Bristol, Manchester, London and Edinburgh. The company enjoyed an 80 per cent sign-up in locations, with over 2,630 actions logged, 44 per cent open rate of their eNewsletter, 87 per cent said it helped colleagues protect the environment and reduce costs, and saw a 10 per cent reduction in ‘out of hours’ electricity consumption. All of this combined contributed to being awarded Best Bank 2017 at the Better Society Awards. To date, they now have 40,000 positive actions logged.

  1. ‘Values’ alone are not enough anymore. SHOW the plans you’re putting in place now, and for the future.
  2. Measure and manage the data you have for your benefit.
  3. Keep your data accurate and detailed to gain investor and stakeholder buy in.
  4. Design and reinforce behavioural change through technology.

 And finally, Dr. Neil Smith, sustainability manager at Bournemouth University brought the discussions to an insightful close, with a summary of actions taking place over the next seven years on campus. 

With 16,000 undergraduates, 4,000 post graduates and 2,000 employees, the Talbot campus is regularly referred to as a small town in its own right! And with that, obviously comes challenges of monitoring the environmental impact. Through embedding new sustainable development goals into the university’s vision for ‘Bournemouth 2025’, they are finding innovative ways to motivate and reward staff to reduce their carbon footprint. 

He stated: “Before, sustainability as a term acted as a restriction. Now, with these new goals, tools and ideas, people can easily access exciting and broad new achievements with regards to the environment and sustainability.” Using Jump, the university has been provided with incredibly insightful data and results on engagement with the app. For example, they have seen a 5 per cent energy reduction on sites, 2,712 hours of exercise completed, and around 40 per cent of all staff are now signed up to the scheme, which is the best ever result in university history. T

he evening then continued with networking drinks, providing a fantastic chance for the industry professionals in attendance to share their thoughts and experiences of sustainability, and the past, present and future of environmental and ethical business.


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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.

 

Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work. 

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