Food sustainability and climate action: our first webinar

Jump Insight Series

Digital developments

Our lives have changed dramatically and we’re all exploring new digital pathways of communicating with one another during lockdown – and that’s no different for us here at Jump!

We’ve been busy adapting our platforms for clients to support their people who are working remotely. We recently launched our first wellbeing campaign All Together April. Alongside this we’re taking a look at exciting new ways to engage and empower people to take sustainability action.

Jump Insight Series: our first webinar

We recently held our first webinar in our new Jump Insight Series, titled: ‘Weighing it up – food sustainability and climate action’. We invited expert speakers Mitchell Kirsch from North London Waste Authority, Dottie Allan co-founder of The People’s Fridge in South London and Dr David Greenfield from Circular Economy Club to give us some insight into how food sustainability interacts with our behaviours, social systems and environment. The webinar also featured some fascinating facts and figures from our speakers’ presentations and some great questions from participants.

Weighing it up: food sustainability and climate action

Food is one of the broadest topics on the sustainability agenda. It is something that we all interact with regularly and also has a significant impact on our environment. Whether that’s how our food is produced, what we consume, as well as our attitudes towards these topics.

These issues are interacting interestingly in our current coronavirus lockdown. A WRAP report shows a 34% drop in food waste in the UK due to changes in behaviours. People are making their food shopping go further and last longer.

An unintended consequence, but this shows us the possibility of positive behaviour change under extreme conditions. The key question will be how can we maintain these positive behaviours as the lockdown lifts?

Jump: sustainability and wellbeing engagement experts

As experts in behaviour change, we know that empowering individuals through ideas, competitions and rewards can drive some really positive outcomes. That could be sharing community initiatives that reduce food waste, such as Newton Deli’s ‘Nobody Should Be Hungry’ community fridge in St Helens with residents of the councils we work with. Or encouraging people to take part in our ‘Food Waste Challenge’ through which they pledge to incorporate sustainable shopping, cooking and eating habits!

Find out more about how we can engage your people. Take a look at a case study or request a demo here.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.