Our lives have changed dramatically and we’re all exploring new digital pathways of communicating with one another during lockdown – and that’s no different for us here at Jump!
We’ve been busy adapting our platforms for clients to support their people who are working remotely. We recently launched our first wellbeing campaign All Together April. Alongside this we’re taking a look at exciting new ways to engage and empower people to take sustainability action.
Jump Insight Series: our first webinar
We recently held our first webinar in our new Jump Insight Series, titled: ‘Weighing it up – food sustainability and climate action’. We invited expert speakers Mitchell Kirsch from North London Waste Authority, Dottie Allan co-founder of The People’s Fridge in South London and Dr David Greenfield from Circular Economy Club to give us some insight into how food sustainability interacts with our behaviours, social systems and environment. The webinar also featured some fascinating facts and figures from our speakers’ presentations and some great questions from participants.
Weighing it up: food sustainability and climate action
Food is one of the broadest topics on the sustainability agenda. It is something that we all interact with regularly and also has a significant impact on our environment. Whether that’s how our food is produced, what we consume, as well as our attitudes towards these topics.
These issues are interacting interestingly in our current coronavirus lockdown. A WRAP report shows a 34% drop in food waste in the UK due to changes in behaviours. People are making their food shopping go further and last longer.
An unintended consequence, but this shows us the possibility of positive behaviour change under extreme conditions. The key question will be how can we maintain these positive behaviours as the lockdown lifts?
Jump: sustainability and wellbeing engagement experts
As experts in behaviour change, we know that empowering individuals through ideas, competitions and rewards can drive some really positive outcomes. That could be sharing community initiatives that reduce food waste, such as Newton Deli’s ‘Nobody Should Be Hungry’ community fridge in St Helens with residents of the councils we work with. Or encouraging people to take part in our ‘Food Waste Challenge’ through which they pledge to incorporate sustainable shopping, cooking and eating habits!