Drowning in packaging and we want change!

recent survey into attitudes towards packaging shows that there’s a growing demand to reduce plastic packaging. Over 7,000 people from different European countries, including the UK, France, and Spain took part. The results show an insight into our views on sustainable packaging, recycling, and other green related policies. 

The results show that the majority of British consumers want more information about the sustainability of packaging, with 9 in 10 wanting all packaging to be recyclable. 68% of UK shoppers said that their purchasing choices are influenced by packaging, with more people opting for cardboard over plastic packaging for the same product. These are significant results, and stats like these should urge companies to change their packaging in order to reduce their impact on the environment. 

How can we help this packaging problem?

Firstly, we can all cut out unnecessary packaging from the get-go by choosing products with little or no packaging. For example, choose loose fruit and vegetables rather than pre-packaged.  Zero waste shops encourage you to fill your own containers and jars with unpackaged goods, from loose tea leaves, to pulses and grains, and even washing detergents and toiletries. Check out these great independent zero waste shops in the UK!

Realistically, it’s difficult to avoid packaging altogether. Reusing the packaging you do buy is a great way to give it a second (or third!) life. Try reusing boxes, wrapping, containers, bags and packets for something useful. Why not try using your finished margarine tubs for lunch boxes? Or make your old jam jars into pretty tea lights? For some reuse inspiration, check out these great ideas on repurposing food packaging. 

And finally, when you’ve avoided excess packaging, and you’ve reused all you can, be sure to recycle packaging correctly, check the label and check your council’s waste and recycling information. Here at Jump, recycling is a big deal, and our schemes for local authorities reflect this.

We encourage residents to reduce, reuse and recycle as much as they can, and reward them for doing so. Whether we reduce plastic packaging, reuse and upcycle old packaging or keep up the recycling, the choice is ours. We can all keep up these small steps that contribute to a bigger positive impact. 

Our solutions

Request a 15-minute demo

Find out how Jump can boost engagement within your organisation.

Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.