Ditching the meat: How cutting meat from your diet can lower your environmental impact.

The link between meat and the environment has been reported in numerous studies and news reports, with the meat industry being highlighted as one of the most significant contributors to current environmental problems.

Food production is responsible for a quarter of all greenhouse gas emissions, due to land clearance for animal agriculture and also due to animal byproducts, such as methane emissions. Research suggests that cutting down on meat consumption can reduce food-related greenhouse gas emissions by a third. Therefore, a move away from meat rich diets can have a major impact on reducing your environmental impact. 

Meat-free Monday is an international campaign raising awareness of the links between meat consumption and the environment by encouraging people to swap meat for a vegetarian alternative for one day a week. Did you know that giving up meat for one meal a week could save enough carbon emissions to boil a kettle 388 times, or save enough water for 8 days use? 

As part of the Jump employee engagement programme we are encouraging staff to take part in the meat free campaign and to skip meat for one day a week. Bristol and Swansea Jump programmes both encourage Meat Free Monday, by awarding Green Points to employees who cut their meat intake and choose meat-free meals. At the University of Bristol, 46% of participants of the new Jump programme known as ‘Be The Change’ have already reported their actions to go meat-free one day a week. 

We also encourage employees to share their meat free recipes through the Jump programme, with employees submitting their favourite meat-free dishes. Maybe you should try one of these tasty recipes next Monday? 

Some businesses have gone one step further in reducing meat consumption. Last month the workspace company WeWork made the headlines when it declared it was going meat-free, and have even been awarded a Compassionate Business Award from PETA. The workspace company will no longer provide meat at corporate events, nor allow animal-based meals to be expensed to the company. This is a positive step for businesses reducing their carbon footprint and becoming more environmentally aware. 

Participating in Meat-Free Monday is just one step we can take in our lives to reduce our environmental impact, which is also a fun way to earn yourself some Green Points! With behavior change at the core of the environmental strategy of many businesses, we are taking a step in the right direction working towards a more sustainable future. If you would like to hear more about how the Jump programme can help meet your workplace sustainability targets, please get in touch at info@teamjump.co.uk.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.