Congratulations to our Bin Slimmers!

Slim Your Bin nominated for National Recycling Award

Today we’re celebrating that our campaign with Warwickshire County Council has been nominated for a National Recycling Award!

What is ‘Slim Your Bin’?

Launched in 2016, Slim Your Bin encourages residents from Warwickshire’s five Boroughs and Districts to become ‘Bin Slimmers’.

Slim Your Bin delivers recycling guidance alongside the online platform and app. Firstly, through an ongoing communications campaign. Secondly, through gamification in the style of performance leader boards and competition. Thirdly, through incentives in the form of community and individual rewards. This combination works to create ongoing momentum and embed lasting positive change around household waste and recycling.

On a weekly basis 45% of members report they recycle everything they can. In addition, other popular activities include food waste and textiles recycling. The initiative helps to raise awareness among residents, and, most importantly, provides practical advice and information on how to reduce waste.

How successful has it been?

It is estimated that over 13,599kg of food waste has been diverted from rubbish to recycling through the programme. 45% of members are recycling every material possible (paper, card, tins, plastic, aerosols, foil and glass). They are diverting over 30% of materials from their rubbish bin and saving over 13,035kg of recyclable materials from disposal to-date. Based on reports to the ‘Junk Mail’ activity, at least 80,000 pieces of junk mail have been avoided. As a result, these savings from reduced waste disposal costs ensure the campaign can be sustained financially. Additional funding has also been generated for local community projects, recognising and awarding the achievements of residents and raising the profile of recycling in the community.

Looking for ways to engage your residents?

We’ve been working with local authorities across the UK for almost a decade, helping them to engage their residents and create behaviour change. Whilst Slim Your Bin focuses on waste minimisation, we have delivered programmes with focuses on food waste reduction, increasing recycling, minimising contamination and much more.

Check out our Case Studies for more detail on how we’ve helped engage residents!

Our solutions

Request a 15-minute demo

Find out how Jump can boost engagement within your organisation.

Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.