Charities, Challenges & Recycling Champions – A summer update

It’s been a really busy summer for us here Jump (Local Green Points), with plenty of highlights to share with you –  including the launch of our Food Waste challenge, door to door campaigns, charity cheque presentations, and new partners we’re excited to start working with.Here’s a quick summary of what we’ve been up to over the past few months…

The Food Waste Challenge is live! 

Our Food Waste Challenge is well and truly launched! The London Borough of Havering and the Borough of King’s Lynn and West Norfolk are the first of our Local Green Points schemes to launch the innovative online platform, which asks residents to make pledges based on the five food waste ‘themes’ identified by WRAP and offers tools and guidance to help them cut down their food waste. The Food Waste Challenge will also be launching in the London Boroughs of Camden and Waltham Forest later this year, where we look forward to seeing more residents saving money by cutting down their household food waste. Keep an eye on our press page for all the updates. 

Local charities feel the benefits 

This summer we’ve been busy awarding donations to charities and community projects around the UK on behalf of members of our Jump (Local Green Points) schemes. As a reward for cutting down waste and increasing recycling, members can choose their favourite community project to receive donations on their behalf. Since May, we’ve awarded over £12,000 to charities in Hammersmith & FulhamWaltham ForestWarwickshireWest Norfolk and Hackney. For more details, visit our press page.   

Knock knock… 

Following a successful first year of West Norfolk Recycling Rewards, The Borough Council of King’s Lynn and West Norfolk commissioned us to canvass 10,000 households across the Borough. Our Recycling Advisors spoke to residents about their recycling services and helped them sign up to the rewards scheme. We’ve also been busy working with Kingston Council to sign up residents to Kingston Recycling Rewards, as well as with Westminster City Council on a project to raise awareness about recycling and reduce contamination rates in the local area – and we’ve already recycling rates increase in the areas where doors were knocked. For more information about our door to door campaigns, have a look at our blog on how to run a successful door to door campaign

The hunt is on for Warwickshire Recycling Champion of the Year 

We’re working with Warwickshire Waste Partnership to launch an exciting new competition to Warwickshire residents: the Warwickshire Recycling Champion of the Year. With online heats and a live final at Market Hall Museum in Warwick, the competition is not to be missed! There are some exciting prizes up for grabs, including a two night staycation for two in the luxury Lady Craven Suite at the Coombe Abbey hotel, provided by Shakespeare’s England. To be in with a chance of winning, you’ll need to sign up to the ‘Slim Your Bin’ campaign at: It’s free to enter and open to all Warwickshire residents. 

Coming soon…Epping Forest Recycling Rewards! 

We’re thrilled to announce that this autumn we will be launching Epping Forest Recycling Rewards – our latest Jump scheme. We’ll be bringing you more details of the scheme in the next few months, so keep an eye out for the launch on our press page. It’s an exciting time ahead for us, with plenty to keep us on our toes! We look forward to keeping you posted 🙂

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.