Blinded by Brexit

With the controversies of Brexit at the forefront of everyone’s mind, we often forget about our other concerns for our society, like the ever-worsening state of our planet. Labour leader Jeremy Corbyn declared that the environmental issues we face far outweigh the importance of the Brexit debate. Corbyn has been quoted saying “we are facing a climate crisis. There’s no bigger threat to our future”.

Recent environmental legislation in play

With this in mind, here are two pieces of environmental legislation that have recently passed: 

  •          The European Parliament voted to ban single-use plastic items in an attempt to prevent pollution of the marine environment. Firstly, EU members will have to reduce the use of plastic food containers and lids. Secondly, they need to ensure that plastic bottles are made from 25% recycled materials by 2025 – becoming 90% by 2029. This legislation also enacts a ‘polluters pay’ principle on the manufacturers of fishing nets; to cover the costs for the damage that derelict fishing nets cause.

Despite these changes, Brexit is never far. Even with the ban on single-use plastic being enshrined in EU Law, there is no guarantee that this will become a UK wide regulation. This said, the government released a new 25 Year Environment Plan in early 2018, aimed at ensuring Brexit becomes an opportunity for environmental protection and conservation. 

What next?

So what are our next steps? Regardless of the environmental legislation, it’s clear that we – both as a nation and as individuals – need to take action. How much single-use plastic do you still consume? Discover your plastic footprint with Greenpeace’s calculator and take the first step towards reducing your plastic use. There are over 66 million people in the UK and we can all do our bit.

Plastic is a hot topic for our Local Authority clients, with many choosing to engage their residents in this issue. We use technology, competition and rewards to make the topic fun for residents and encourage participation. Check out our case studies for more information or take a look at our resident engagement solutions.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.