Be a climate activist in the workplace

Climate Activists

Many of us are making the switch to more sustainable behaviours in the face of the climate emergency. We are opting for plant-based diets, becoming more mindful of our waste, choosing more sustainable travel options and being conscious about our environmental footprint.

This change has come about with a wave of campaigns that are raising awareness of the climate emergency. Fridays for Futures and Extinction Rebellion have raised the profile of what it means to be a climate activist – with more and more people looking to make more sustainable switches.

Climate campaigns

Campaigns such as Veganuary have taken off over the last few years, with over 250,000 people in the UK pledging to adopt a plant-based diet for the first month of the year. People are choosing more sustainable travel when considering holiday destinations; either choosing locations that are local or can be accessible by other means of transport, such as train travel.

Whilst we are ever more conscious of these decisions to become a climate activist in our personal time, how does this translate to the workplace? How does our working environment affect the sustainable behaviours that we develop at home? How can we ensure positive wellbeing for everyone – whether that’s for students at university, NHS care workers, or corporate employees?

Climate activist for businesses

International businesses have been in the headlines at the start of 2020. Microsoft has pledged to go carbon negative by 2030. Unilever has committed to source 100% of its energy across all operations from renewable sources by 2030. This week the UK water industry has also announced plans to reach net zero carbon emissions by 2030.

Whilst these headlines are great for sending a positive message about environmental action, what does this mean for the employees that work in these sectors?

According to a survey by Metro Rod, over a third of employees say they feel no responsibility to behave in an eco-friendly way at work, whilst 45% said that this responsibility should sit with senior management. Encouraging more sustainable behaviours in the workplace requires empowering your people. How do you do this? A good place to start is recognising those  small actions (that quickly add up) and celebrating sustainability successes.

Jump for climate activists

Jump is working hard to bring sustainability and wellbeing to the top of the agenda. Over the last year, over 3 million positive actions have been recorded through Jump’s engagement programmes. This has resulted in over 765 tonnes of avoided CO2 emissions which has been achieved all through the small actions. If that’s choosing meat free one day a week, opting for a more sustainable commute, or remembering to bring in a reusable cup. We want people to know that these actions speak loudly when we work together.

Head over to our case studies to find out more about the work that we do.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.