If you haven’t heard of the rise of the ‘conscious clubbing’ culture, it’s time to get your head around the idea of sober, early morning raves. Yes you heard us, these morning parties, coined as the ‘healthy way to enjoy a party without drugs or alcohol’ have been taking off in recent years. Morning Gloryville are just one team hosting early morning raves across London to wake you up before work – and when they came to our neck of the woods to celebrate their 4th Birthday we couldn’t resist.
While most of us were struggling to get out of bed last Thursday, a couple of members from the Jump team joined over 1,000 other party goers at the Morning Gloryville birthday bash on a rooftop beach in Brixton. We arrived at 7am and were perked up with glitter, coffee, healthy shakes and Rawsome vegan snacks. As we made our way onto the dance floor (in this case a sandy beach) we found yoga classes, massage angels and a welcome team offering hugs. The party attracted people of all ages in their beach themed party gear, with some as young as toddlers getting on stage to enjoy a guest performance from none other than Fat Boy Slim.
So what are the benefits? Early morning parties do wonders for your personal wellbeing, which is all about how happy and healthy you feel, by getting you to dance and enjoy yourself in in a playful and fun environment far detached from your day to day. Partying sober, also known as ‘detox dancing’, encourages a shift away from alcohol-fuelled evening fun. Getting up early and heading to a rave certainly challenged my daily routine, boosted my mood and woke me up for the day. We can see why conscious clubbing has such a big following – and will definitely be attending next time.
At Jump we know how important it is to promote personal wellbeing among your employees to create a happy and sustainable working environment. We’re experts in changing behaviour towards health and wellbeing using our incentive schemes, web platforms and communications campaigns, which is why Universities and companies across the UK are working with us to engage their staff.