Where does your recycling really end up?

Yesterday, we heard concerns from the National Audit Office that a significant amount of items recycled in the UK could in fact end up in landfill abroad.“

Most people are unaware that most of our recycling goes abroad,” said Mary Creagh, chair of the Environmental Audit Committee of MPs. 

n the UK we do not have the infrastructure to handle all our recycling so some of it is distributed to other countries to be treated. This means some of our recycling could end up in landfill without us knowing, but does not take away from the fact that a lot of recycling is still processed correctly overseas.     

It is also important to highlight that a lot of the UK’s recycling is in fact processed in the UK and that you can find out, through your local council where your recycling really ends up. 

For example, in several London Boroughs, including Hackney, Camden and Waltham Forest, all recycling sacks are sorted and processed within London itself at Bywaters recycling facility

What’s more, the UK is making impressive strides in recycling, shown by continual increases in our recycling rates. Last year we achieved a 64% improvement rate surpassing the 55% target set by the EU.

There are also simple steps we can take to reduce our plastic waste and help this issue. With Plastic Free July in full swing, we are encouraging our members to avoid single-use plastics and re-use disposable items wherever possible. Check out our recent blog post for tips on how to achieve this. 

Through our Recycling Rewards schemes we reward residents for recycling and reusing, encouraging everyone to reduce their household waste. We aim to increase awareness around recycling, as well as motivate residents to recycle more, by using rewards, gamification, an innovative online platform, web app and communications campaign. 

In Camden, thanks to our Camden Recycling Rewards, residents in the London Borough of Camden are recycling 10% more of their household items than they did last year. For more information or to request a case study please get in touch at info@localgreenpoints.com

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.