The community reuse revolution – A look at the community organisations helping us save money and prevent waste.

A new house mate joined our flat last month, and among the belongings he brought with him was a Phillips sound system from the 70s. It had been his grandad’s, his dad’s and now it belongs to him – and it still works perfectly.

It got me thinking about the saying, ‘they don’t make ‘em like they used to!’ and maybe there’s some truth in that. Nowadays we only keep a mobile phone for 2 years until we discard it for an upgrade, we give up easily when a device runs slow or gets damaged and the average person buys 3 new gadgets every year.Is it really that surprising that electronic items are becoming the fastest growing waste stream in the UK? Over 1 million tonnes of our gadgets get binned every year. The problem with wasting electronic items is that they contain valuable metals as well as plastics and other materials. These can be recovered through the recycling process but only about 30% of our unwanted electricals get recycled. What’s even more important than recycling your unwanted electronics is reusing them, whether that means repairing a broken item to give it a new lease of life or sharing a working item you no longer need with others. A number of projects in London alone have inspired us to join our community in the reuse revolution. Keep reading to hear about some of our favourites! 

The Restart Project 

The Restart Project is a London Based charity working to prevent electronic waste by hosting events up and down the UK where they help people restart their gadgets. So far they’ve helped prevent 5284kg of electronic waste. By working with communities, schools and companies to provide hands-on learning events, the Restart Project aims to do more than just fix your broken electronics for you – their aim is to change our relationship with electronics for good, by challenging our throw-away economy and valuing our electronics longer. The ‘Restart Code’ includes some simple steps we can all take to help fix our relationship with electronics. For example – ‘when we have a problem we will not panic, we’ll check the warranty, get help and do what we can to repair our electronic device. When we solve our problem, we will share that knowledge!’ Head to their website to join 3520 people already signed up to live this way. Want to get involved? Check out one of the free ‘Restart Parties’ where you’ll be joined by skilled volunteers who can help you learn to fix your slow or broken devices.

The Library of Things 

Name two things a lot of Londoners wish they had more of… …space and money! A lot of people without the money to buy expensive tools or the space to store them could benefit from a local place where they can borrow items for a low price. That’s exactly what a Library of Things is for – it’s a place where you can borrow and share all sorts of things, like tools, kitchenware, gardening equipment and camping kit. And we think it’s a fantastic alternative to wasting money and valuable resources on brand new items that people in your community already own. The Library of Things does even more than it says on the tin, because they run 1-to-1 sessions and workshops to teach you how to use the tools you borrow and promote community engagement by hosting regular open nights. The one we know and love is located in West Norwood, South London, so check it out if you’re ever around. They promise to keep borrowing prices low, make you feel welcome and share tips on how to use things. In return, make sure you love and care for the items you’ve borrowed and bring them back on time. 

Local Green Points 

Here at Local Green Points we’re experts at engaging with communities to encourage residents to reduce, reuse and recycle. Our approach is innovative – combining web and app platforms, communications campaigns and face to face engagement to connect with our target audience. We find rewards and incentives key to promoting ongoing behaviour change, so we reward members of our campaigns with points for every positive step they take – whether it’s preventing food waste, recycling more, using a Bring bank or reducing contamination. Residents work together to earn the most points and win prizes for their local community. In the last month we’ve been in Warwickshire, Norfolk, and West London handing out prizes to some real recycling champions and great local causes. When it comes to electronics, we’re working with residents of 13 boroughs to encourage them to fix them up, donate them, reuse them or recycle them!

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.