Make the switch: How to incorporate Fairtrade in your life

Fairtrade Fortnight is running from the 26th February – 11th March this year. Fairtrade products ensure decent working conditions, local sustainability, better prices and fair terms of trade for farmers and workers in the developing world.

Buying Fairtrade is easy. There are over 4,500 Fairtrade products from food and drink, to clothes and even gold. So if you’re looking to become a more ethical consumer, keep reading for our top tips on how to make it happen. 

Start with the easy items

There are a few everyday items that are easy to swap out for Fairtrade versions, such as bananas and chocolate. One in three bananas bought in the UK is Fairtrade and it makes a huge difference to thousands of farmers, workers and their families. So whether you’re after one of your five a day or more of a sugar hit, why not see if you can swap your snack of choice for a Fairtrade option? 

Look for Fairtrade toiletries 

Small-scale farmers in over 50 countries, including Madagascar, Burkina Faso, Ghana and Dominican Republic produce ingredients such as coconut, argan, apricot and brazil nut oils for toiletries, including skincare, hygeine and beauty products. When you buy Fairtrade, these producers get a fair price and support to invest in community projects, from clean drinking water to improving their local healthcare. You can find Fairtrade beauty products stocked on the high street and in supermarkets, as well as online. 

Empower others through your wardrobe 

You can also make the swap to Fairtrade clothes which ensure fairer prices for low paid cotton workers. Key brands to look out for are People TreeZadyEverlane, and Patagonia. You can even find Fairtrade clothes on mainstream clothing websites, such as ASOS, by filtering your search to show only Eco brands when shopping. 

Special occasions 

If you’re splashing out on a piece of real gold jewellery, make sure you’re not paying for a product that came from exploitation. An estimated 16 million small scale miners work in dangerous conditions around the world to provide gold that ends up on our high streets. These small-scale miners are often exploited by middle men, and forced to handle hazardous chemicals such as mercury, work in harsh, precarious conditions and live in poverty. Shop for Fairtrade gold now

Don’t underestimate your purchasing power 

By making Fairtrade purchases you can make a difference to someone else’s life.

Our Jump programmes reward employees for making positive purchases and spreading the word about ethical shopping in the workplace. For more information about Jump or to request a case study, visit or email

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.