Warwickshire County Council has been working in partnership with Local Green Points over the last 18 months to deliver the innovative Slim Your Bin campaign for residents across Warwickshire. The collaborative nature of the project and its success in improving recycling behaviours across the county has earned the campaign a nomination for the 2018 Collaboration Award with the Institute for Continuous Improvement in Public Services (ICiPS).
The Slim Your Bin campaign launched in November 2016 across Warwickshire’s five Boroughs and Districts as part of a drive to encourage households to recycle more and throw away less, thus ‘slimming’ their rubbish bins. Residents are encouraged to change their behaviours towards waste and recycling through a communications campaign, website and app and are rewarded for their actions with individual and community based prizes.
The Warwickshire Recycling Champion of the Year 2018 contest has since been launched alongside Slim Your Bin to identify a top recycler from the Slim Your Bin audience and a runner up from each Borough and District. Warwickshire County Council has partnered with Shakespeare’s England, local tourism provider, to offer a luxurious staycation at Coombe Abbey Hotel as first prize and other local tourism vouchers for the runners up.
The fifth annual ICiPS awards will be presented at an award dinner on Wednesday 14th March 2018 at Leeds City Museum. Keep an eye out for the results to see whether our partnership work bags us first, second or third prize at the ceremony!
A huge thank you to the hundreds of Warwickshire residents who have already signed up to Slim Your Bin. If you live in the county and haven’t joined yet, you’ll be pleased to hear it’s not too late! You can activate your account online at www.warwickshire.slim-your-bin.com.
If you’re interested in learning how Local Green Points can work with you to develop an engaging communications campaign for your residents, please get in touch with Robin Farwell at email@example.com