Blinded by Brexit

With the controversies of Brexit at the forefront of everyone’s mind, we often forget about our other concerns for our society, like the ever-worsening state of our planet. Labour leader Jeremy Corbyn declared that the environmental issues we face far outweigh the importance of the Brexit debate. Corbyn has been quoted saying “we are facing a climate crisis. There’s no bigger threat to our future”.

Recent environmental legislation in play

With this in mind, here are two pieces of environmental legislation that have recently passed: 

  •          The European Parliament voted to ban single-use plastic items in an attempt to prevent pollution of the marine environment. Firstly, EU members will have to reduce the use of plastic food containers and lids. Secondly, they need to ensure that plastic bottles are made from 25% recycled materials by 2025 – becoming 90% by 2029. This legislation also enacts a ‘polluters pay’ principle on the manufacturers of fishing nets; to cover the costs for the damage that derelict fishing nets cause.

Despite these changes, Brexit is never far. Even with the ban on single-use plastic being enshrined in EU Law, there is no guarantee that this will become a UK wide regulation. This said, the government released a new 25 Year Environment Plan in early 2018, aimed at ensuring Brexit becomes an opportunity for environmental protection and conservation. 

What next?

So what are our next steps? Regardless of the environmental legislation, it’s clear that we – both as a nation and as individuals – need to take action. How much single-use plastic do you still consume? Discover your plastic footprint with Greenpeace’s calculator and take the first step towards reducing your plastic use. There are over 66 million people in the UK and we can all do our bit.

Plastic is a hot topic for our Local Authority clients, with many choosing to engage their residents in this issue. We use technology, competition and rewards to make the topic fun for residents and encourage participation. Check out our case studies for more information or take a look at our resident engagement solutions.

Our solutions

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.