Black Friday Bonanza – Read this before we sell out!!

It’s Black Friday – the day of the year where we all lose our heads at the sight of a sale sign and rush to buy more things we don’t need. Even worse for those of us sat at out computer screens, we’re inundated with emails and pop ups as every businesses under the sun tries to sell us this, that and the other.

Whilst we all love a good deal on our favourite products, the environmental impacts of Black Friday are undoubtedly quite serious and it is up to us to be responsible consumers while bargain hunting.

So we’ve come up with a list of easy things you can do to make sure you aren’t contributing to the vast amounts of waste being sent to landfill when you buy today and over the Black Friday weekend.

1.) Buy refurbished electronics

Electronic waste is predicted to reach 65.4 million tons by the end of 2017 and Black Friday is the biggest day of the year for buying new gadgets. You can find refurbished iPhones, laptops, tablets and more that are restored to perfect working order for less than half the price of their brand new originals. Now that’s a deal! Check out sites like

2.) Use reuse sites

Looking for new clothes? The fashion industry was responsible for the emission of 1,715m tons of CO2 in 2015, about 5.45% of the 32.1bn tons of global carbon emissions in 2015. So it’s important to buy clothes that will last and look out for second hand buys where possible! Check out sites like eBayand reuse apps like Depop where there are thousands of on trend clothes for a much cheaper price than on the high street – and you can find unique pieces not available anywhere else! Here’s an even better idea – why not make some money this Black Friday (instead of losing it) by selling some of your own clothes online?

3.) Buy items with recyclable packaging

Every year during the Christmas period over 300,000 tonnes of cardboard packaging is thrown away! So if you’re splashing out this black Friday make sure to buy products that a) come in packaging that is recyclable and b) remember to recycle it when you’re done!

4.) Reduce

There is a reason reduce is at the top of the waste hierarchy – because you make the least damage to environment when you reduce the amount you buy. Every item bought has a carbon footprint behind it so think about what you buy, whether you really need it and how you plan to make it last so that it won’t end up in landfill within a couple of months.

Our solutions

Request a 15-minute demo

Find out how Jump can boost engagement within your organisation.

Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.