Beyond the blackout – How Earth Hour is raising awareness around the world

This weekend millions of us around the world will be switching off all non-essential lights between 8.30pm and 9.30pm (local time) as a symbolic display of solidarity for the planet. 

Earth Hour is an annual event and campaign, brought about by the World Wildlife Fund to encourage us to think about the impact our actions have on the Earth’s biodiversity and natural resource reserves. According to the World Wildlife Fund, if we don’t take action on climate change, we could lose up to 50% of species by the end of this century.  View image on Twitter

The first ever lights out Earth Hour event started in 2007 in Sydney, Australia and has since spread to over 7,000 cities in the world and towns across 187 countries and territories. Last year, nearly 9 million people across the UK switched off to send a clear message of support for climate action. 

This year, Earth Hour is going beyond a symbolic 1 hour switch off and calling on supporters to also make a promise for the planet and share it on Twitter using the hashtag #PromiseForThePlanet. Their suggestions for promised include reducing plastic use, using reusable coffee cups, washing clothes at a lower temperature, switch to green energy or become a flexitarian. 

Earth Hour teams will also be using the 2018 Earth Hour movement to highlight environmental issues most relevant in their country or region. Colombian advocates will call for the Colombian government to commit to zero deforestation by 2020, French Polynesia is expected to move to protect 5 million square kilometers of its seas to preserve ocean ecosystems, Guatemala will campaign for freshwater conservation and in Nepal Earth Hour teams will mobilise support for clean, renewable energy. Want to join the movement? Here are the 3 most important things you can do: 

  • Set yourself a reminder to switch off all non-essential lights when you leave the office on Friday
  • Take part in Earth Hour at home by switching off all non-essential lights between 8.30pm – 9.30pm this Saturday 24th March
  • Make a promise for the planet and share it on Twitter using the #PromiseForThePlanet

Our Jump employee engagement programmes motivate employees to take part in environmentally sustainable actions both in the workplace and at home by rewarding them for their positive actions. Our corporate and university clients, including RBS, Swansea University, the University of Winchester and Bournemouth University have all benefited from reductions in carbon emissions and increased energy savings after Jump was introduced to their employees. Since implementing Jump, RBS has seen over 500,000 disposable cups saved, an average energy reduction of 5% energy and a 10% reduction in out of hours electricity consumption, which totalled an estimated £3 million energy savings in 2017.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.