Are we on the way to Armageddon? What Earth Overshoot Day means for mankind.

Last week you might have spotted a few articles on Earth Overshoot Day, or noticed the hashtag #movethedate trending on Twitter. So what’s it all about? Well it’s not quite Armageddon, but brace yourself for some hard-hitting statistics

Earth Overshoot Day is the day that our global population consumes more ecological resources and services than nature can regenerate. This year it fell on August 2nd, a whole week earlier than last year.  

Before the 1970s, the Earth was able to renew all of its resources spent by humans every year. But this year we have already used up our allowance for water, soil, clean air and other resources on Earth for the whole of 2017. In just 7 months, we have emitted more carbon than forests and oceans can absorb in a year, caught more fish than can be naturally replenished, felled more trees than forests can sequester and consumed more water than the Earth was able to produce in a year. We are consuming our nature at a rate 1.7 times faster than natural ecosystems can regenerate. Ouch. 

What can we do about it?

There’s no need to run for the hills just yet. As usual, we’re here to remind you that there are plenty of innovative ways to reduce your impact on the planet. 

Step 1: Understand your impact

You can calculate your own personal Earth Overshoot day by using the Global Footprint Network’s handy Ecological Footprint Calculator which will tell you exactly how your lifestyle impacts the planet. We find with all our Jump programmes that by giving employees a thorough understanding of the ecological impact of their daily lifestyle choices, such as travel and energy use, we achieve lasting sustainable behaviour change. At Swansea University, for example, we have seen nearly 60,000 sustainable miles travelled to work, since their sustainability and wellbeing programme began.

Step 2: Plan and implement your lifestyle changes

Once you’ve calculated your ecological footprint, you can plan some simple, everyday actions you can take to reduce your impact. Our RBS Jump programme includes easy-to-do, energy-saving actions, such as making a last one out the office checklist, which contributed to an average reduction in energy use of 5% across all locations involved in the programme. 

Step 3: Make some noise

Once you’ve got some easy and effective daily actions you can take, make sure to make some noise about it and inspire people to do the same. We use our Jump Twitter and Facebook to keep members of our scheme engaged, by feeding back to them exactly how their actions are making a difference. So don’t be shy, start sharing! Connect with us on social media and we’ll be sure to share your story. 

Step 4: Infiltrate your workplace

Get your office involved and let your colleagues know you care! Our Jump workplace sustainability and wellbeing engagement programme is not only good for the planet, it’s good for your office: there is now increasing evidence that a desire for sustainability drives employee engagement and satisfaction, compared to only a 2% overlap with performance pay and job satisfaction. 100% of participants in our JUMP pilot at Bournemouth University said they would take part in Jump again and 49% believed they had improved their sustainable behaviours at work. So what are you waiting for?

For more information about our Jump sustainability and wellbeing programmes or to request a case study, head to our website.B

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.