A radical policy change is required to get the UK to its 50% target by 2020

Last week, it became clear that a radical policy change will be needed for the UK to hit its household recycling target of 50% by 2020.

Figures from the end of December 2016 show a 0.6% decline from 2014’s peak of 44.8% to 44.2% at the end of 2016. These figures reveal a worrying trend that current household recycling rates in England have stagnated at under 45% and are a long way off our 2020 target.So what’s holding us back? “A clear national strategy to end stalling rates of recycling is still required,” said waste firm SUEZ’s chief executive David Palmer-Jones. “To increase household recycling rates, Government needs to integrate waste and recycling planning into a modern Industrial Strategy which values the things we throw away as raw materials for manufacturing, and as an energy resource.”

At Jump we know one of the key barriers to recycling is a lack of information and a lack of incentives for people to engage with the information provided to them and change their current recycling behaviours. Our recycling reward schemes engage with communities to encourage residents to reduce, reuse and recycle by using a combination of web and app platforms, communications campaigns and face to face engagement to connect with our target audience. We find rewards and incentives key to promoting ongoing behaviour change, so we reward members of our campaigns with points for every positive step they take – whether it’s preventing food waste, recycling more, using a Bring bank or reducing contamination. Residents work together to earn the most points and win prizes for their local community.

Thanks to our Jump scheme, Camden Recycling Rewards, residents in the London Borough of Camden are recycling 10% more of their household items that they did last year. Our recycling reward scheme in the London Borough of Bexley, London Green Points – Bexley, has recently been shortlisted for a prestigious LGC Environmental Services award. Bexley has the highest household recycling rate in the capital (52%) which is well above the national average. The Local Green Points scheme enabled Bexley to engage with communities in some of the Borough’s most deprived and hard to reach areas. A Bexley member of the London Green Points – Bexley scheme said: “I wasn’t recycling until Local Green Points came along”. 

For more information or to request a case study, email info@localgreenpoints.comBACK

Our solutions

Request a 15-minute demo

Find out how Jump can boost engagement within your organisation.

Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.